https://write-way-solutions.optin.com/newsletter/wwsnewsletter Electrify Your Marketing Message Fri, 20 Dec 2024 12:30:37 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU5NDk4MDk=/ai-writing-checklist-save-this.htm {{ subscriber.name }}, Save this quick checklist to help to spot (and fi ) AI-generated content. Because, yes, writing with tools such as ChatGPT is… Fri, 20 Dec 2024 12:30:37 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU5NDk4MDk=/ai-writing-checklist-save-this.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU4ODM2Nzk=/how-to-hire-for-marketing.htm Here's how most companies hire for marketing: 1. "We need marketing help!"2. Post a job for a marketing manager, director or assistant.3. Hire the… Fri, 13 Dec 2024 14:39:38 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU4ODM2Nzk=/how-to-hire-for-marketing.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU4MTMyNTY=/why-many-are-marketing-for-the-wrong-reasons.htm This morning, I wrote a rant on LinkedIn. The post is worth reading (and seeing the fun photo) as you evaluate your marketing activities for 2025. Fri, 06 Dec 2024 14:35:39 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU4MTMyNTY=/why-many-are-marketing-for-the-wrong-reasons.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU2ODI2ODA=/ai-pollution.htm Is AI making marketers forget how to think? Last week, I received a cold LinkedIn message. The usual spiel… "I have a project and would love your… Mon, 25 Nov 2024 21:07:53 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU2ODI2ODA=/ai-pollution.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU1NzIyMjk=/one-thing-worth-considering.htm It's Sunday morning, and I'm staring down a wall of sticky sheets. Each piece is covered with clusters of notes in different colors. I'm in the middle… Fri, 15 Nov 2024 12:13:12 -0500 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjU1NzIyMjk=/one-thing-worth-considering.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjUyOTkzMDc=/turning-cold-contacts-into-clients.htm "Tom, I have all these contacts, but I don't know what to say to them." A client recently told me this after asking for help with the company's… Tue, 22 Oct 2024 13:41:32 -0400 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjUyOTkzMDc=/turning-cold-contacts-into-clients.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ4NTc0MTM=/the-fatal-flaw-in-ai-generated-copy.htm When ChatGPT hit the market nearly 2 years ago, copywriting was one of many skills e pected to take a hit. Yet the impact has been insignificant. The… Fri, 13 Sep 2024 11:57:02 -0400 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ4NTc0MTM=/the-fatal-flaw-in-ai-generated-copy.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ2ODE0MDQ=/the-belief-that-kills-brands.htm Unfortunately, many of today's sales and marketing leaders are playing a losing game. (Yet they will never admit it.) They think more is better. More… Thu, 29 Aug 2024 19:28:52 -0400 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ2ODE0MDQ=/the-belief-that-kills-brands.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ1OTQ2MTQ=/why-over-automation-is-sabotaging-your-marketing.htm Automation in marketing is a real problem. As more tools get introduced, the use of automation grows. And it shows no signs of slowing. The fact is,… Thu, 22 Aug 2024 15:36:33 -0400 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ1OTQ2MTQ=/why-over-automation-is-sabotaging-your-marketing.htm https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ1MjYxNzc=/use-ai-s-biggest-flaw-to-your-advantage.htm Companies can no longer get away with producing average. Average marketing. Average outreach. Average client support. Why? Because AI can produce… Fri, 16 Aug 2024 15:58:27 -0400 https://write-way-solutions.optin.com/newsletter/wwsnewsletter/MjQ1MjYxNzc=/use-ai-s-biggest-flaw-to-your-advantage.htm