The e-mail included a link to one of my favorite inspirational resources -- a video my twin brother sent me last year.

If you haven't already, you can view the video at http://www.212movie.com.

I'm amazed at the response that video received. People still watch it regularly two months later.

Research shows average open rates for an e-mail sent to a list hover around 30%. As of today, the open rate for that e-mail is 122.4%.

I think the message is clear ... these days people want to be inspired. (Hint: Is there a way to incorporate inspiration into your marketing efforts?)

That's why I'm sending you this follow-up e-mail with another short video.

http://www.youtube.com/watch?v=v4uG2kSdd-4

The first time you watch it, you may think this video has nothing to do with marketing or copywriting.

But I whole-heartedly disagree.

If you listen to the message, I guarantee you'll learn at least one lesson you can apply to your business.

So go ahead and give yourself a 5-minute break to watch the video.

After all, it's Friday.

http://www.youtube.com/watch?v=v4uG2kSdd-4

Enjoy!

Sincerely,

Tom