How often have you seen an idea in action and wondered, "Why didn't I think of that?"
 
It happens often, right?

Well, I couldn't help but think this thought several times when I first visited the website for RevZilla Motorsports, an online motorcycle gear retailer. The effort the company puts toward creating exceptional visitor experiences is impressive.

Now I'm far from a motorcycle fan. In fact, just the thought of straddling several steel tubes connected to two wheels and a motor is enough to trigger nervous sweats.

But I appreciate strong marketing, especially when it delivers extreme value before a sale. So I was thrilled when CEO Anthony Bucci agreed to tell me his team's strategies for lead generation and customer engagement.

Click here to listen to the interview (transcript is available below).

You'd be hard-pressed to find a small business interacting more with its prospects and customers than RevZilla.

The company is active on social media, with nearly 80,000 fans on Facebook alone. In addition, its RevZillaTV -- where you can "watch, decide and ride" -- boasts an incredible 1,758 videos, 14,789 subscribers and close to 8 million views.

During this 22-minute interview, you'll discover how you can build an audience of buyers and eager advocates, as well as ...

    How to determine what content your audience craves -- and what are the easiest and most effective ways to share it.

    Why avoiding a script when recording videos can help you create a greater bond with viewers.

    An easy and often ignored way to get perfect strangers (and even critics) to market your business and, of course, buy your products.

    How to use an emerging marketing medium to help prospects overcome buying anxiety.

    The key factor that determines if your marketing message is killing loyalty and being perceived by prospects as a waste of time.

    The simplest way to connect and quickly communicate with an audience -- at virtually no cost -- that values what you do and eagerly anticipates your next interaction.

    And much more.

Get this exclusive interview by clicking or downloading the following MP3 link: http://mktgmaterials.s3.amazonaws.com/anthonybucci.mp3.

You can also read the transcript here: http://mktgmaterials.s3.amazonaws.com/anthonybucci.pdf