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What does effective marketing look like?

I ask you this question because many business owners,

entrepreneurs and executives feel trapped. They believe

marketing must look and function a certain way.

So when they create their "marketing," the end result

appears pretty standard.

You see logos ... company names ... lists of services ...

product images ... phone numbers ... URLs ... staff

and/or office pictures ...

This mentality is dangerous because your prospects sense

the look and function of marketing too. And when they

perceive something as marketing, they often ignore it.

Most do so instinctively. Like you, people have

programmed their minds to tune out information that

targets a mass audience with an impersonal message.

The fact is, each day thousands of more messages compete

for people's attention than just a decade ago. Thanks to the

Internet, it's possible this figure may even reach into the

millions.

What's more, anyone can now create and distribute

information at minimal or no cost, which adds clutter to an

already crowded marketplace. That's why it's essential you

escape the expected with your marketing.

Again, marketing that matches an expected look and

feel goes unnoticed.  

The mind doesn't wait. You literally have fractions of a

second to demonstrate differences -- whether through

appearance or content -- when marketing.

In January, research released by a team of MIT

neuroscientists found that the human brain processes

entire images in as little as 13 milliseconds (1 millisecond

is 1/1,000th of a second).

"The fact that you can do that at these high speeds

indicates to us that what vision does is find concepts,"

said Mary Potter, an MIT professor of brain and cognitive

sciences and the study's senior author. "That's what the

brain is doing all day long -- trying to understand what

we're looking at."

So how fast is 13 milliseconds?

Well, the average blink of an eye takes 300-400 milliseconds.

That's an eternity when compared to the time the mind needs

to process images.  

Time is not on your side. So what are you doing to

demonstrate immediate differences?

Please feel free to share this information with the people