Chasing marketing's magic pill
Published: Wed, 10/21/15
As I watch the Cubs tonight try to pull off an unlikely series comeback, I’m reminded of the “magic pill” question …
… where the odds of winning are just as improbable.
You see, people regularly contact me wanting to know what marketing they can do to make immediate revenue. In most cases, money is tight and they wonder where to focus attention.
Should they use Facebook … pay-per-click … advertising … list buying … direct mail … YouTube … SEO … press releases … or something else?
I bring up this issue because a common theme comes up in almost every instance.
Many business owners believe if they have a way to tell more people about their product or service, buyers will instantly appear.
This is a major misconception.
A burst of exposure that announces what you offer does little to persuade buyers -- regardless of how many people see your message. Furthermore, since you’re not delivering value, you’re unlikely to attract much interest.
That’s why -- in almost every instance -- I suggest spending time on creating content.
When you create useful content that solves problems, provides tips and answers questions, prospects learn they can trust you.
They see you as an authority. They sense what it’s like working with you.
Because you’re not just saying your product or service can solve their problems -- you’re proving it.
Keep in mind, creating valuable content also gives you options. You can repeatedly use it on multiple marketing mediums.
So you limit your production or creative costs.
After last week’s latest call with a business owner chasing marketing’s magic pill, I sent a few articles to help him move in the right direction.
If you looking for a little marketing guidance, you might find them helpful too …
The Question That Creates Instant Authority
How to Get Big Response from Small Audiences
How to Promote Your Business When You Hate Marketing
So what about you? What do you consider the best way to market a business when you need immediate revenue?
Talk soon,
Tom