Avoid this costly marketing mistake in 2016
Published: Mon, 01/04/16
If your 2016 marketing plans involve starting fresh, setting new goals or making significant changes, consider this seemingly (at first glance) unrelated advice:
It doesn’t matter how expensive your kitchen is if you’re a bad cook. -- Loesje
Allow me to explain …
The fact is, if you want to improve your kitchen skills, you can buy the same stove, pots and knives that someone like celebrity chef Bobby Flay uses. Yet when you create a meal, it will still taste like your cooking.
Likewise, Flay could scrounge pans from a scrapheap, put a few ingredients over a flame and produce a five-star entrée. Even if he prepared the meal using sticks, you’d know the difference between his food and yours.
The concept is just the same when marketing a business. Too many people focus on the tools, instead of how they’re going to use them.
You’ve likely seen it before …
The business owner who spends a small fortune on a do-everything CRM software -- but doesn’t have the resources or a strategy to make it work. The executive who debates the death of certain marketing formats -- yet buys 10,000 Facebook fans and expects a flood of new leads.
Too often people search for shortcuts, while using the latest tools as a marketing crutch. They’re like the golfer who would rather spend money in the pro shop than time on the practice green.
Listen, you don’t need the best tools to create effective marketing.
Your content is what matters most. It’s the food that fuels your marketing.
So focus your efforts on creating killer content and use the tools you have now. If what you say in your marketing doesn’t deliver value and appeal to prospects, no tool will fix this problem.
Now, every year around this time, I open up my Skype account and give a little guidance to whoever needs it.
This Thursday is that day …
So if you’d like to discuss strategies specific to your business for about 15 minutes, here’s what to do right now:
1. Send me a contact request on Skype. My name is trushes.
2. Reply back to this email with whatever questions you’d like to discuss on the call. Please include any websites or related materials so I can prepare for our call.
3. Include your phone number if you prefer to talk by phone.
I’ll reply back with a time for Thursday.
*** I’m scheduling these calls from 11 a.m. – 4:15 p.m. and after 5:30 p.m. Eastern on Thursday only. ***
Let’s give your marketing a quick boost to start 2016!
Talk soon,
Tom