Day 2: What's working right now
Published: Tue, 05/24/16
When marketing your business, there’s no shortage of advice on what you should do to succeed.
You see and hear solutions everywhere.
Complicating matters are all the new marketing tools that seemingly pop up every few weeks, especially with social media. For instance, Periscope seems to be the hot play for audience engagement right now.
With so many options available, you start feeling like everything you do is wrong.
Of course, there’s no point in second-guessing any poor marketing advice you received in the past. That only creates more frustration.
Instead, I suggest you evaluate how you promoted your business up until this point.
Let me explain …
You see, when people apply to join one of my marketing programs, one question I ask in the application is this:
What was the best marketing campaign you ever used? Why do you think it worked?
I’ve seen several pretty strong campaigns (and even implemented a few of the ideas).
What surprises me, though, is how few people still use the successful campaigns they tell me about. They get distracted by some other new tool or technique and disregard what’s already working.
Maybe a competitor jumps on something different, so they feel they must do the same thing. Or they get lured by the promise of marketing’s “holy grail” and a ridiculous ROI.
Silly stuff!
Yet, admittedly, I’ve fallen in this trap too.
The lesson here is to keep doing more of what works.
As entrepreneurs and executives, we’re often really good at starting stuff. We run into challenges when we have to keep pushing (and improving) activities that are already producing.
We just naturally like starting new things.
The problem is, effective marketing works a lot like food. It feeds businesses so they can grow.
When you move your attention all around -- constantly trying all types of different outreach -- you starve your business.
So what’s working in your marketing that you can do more of right now?
Talk soon,
Tom
NOTE: This is Day 2 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)
And if you’d like to discuss a possible Guaranteed Marketing Profits Program for your business, reply back or pick a time here and let’s chat.