Day 5: Another follow-up strategy (that won't annoy anyone)

Published: Fri, 05/27/16

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A couple days ago, I told you about a client’s follow-up problem on a new, potentially huge project.

He couldn’t wait to close the deal, but the prospect kept ignoring his emails. So I suggested he alter his delivery method and try good, old-fashioned snail mail.  

Well, if you remember, the change worked and he was on a conference call closing the deal two days later.

A friend of mind, Tony Rubleski, president of the Mind Capture Group, uses a similar approach when communication efforts stall.

I’m sharing it with you today because -- as we talked about yesterday -- it’s another low-cost way for you to use direct mail and connect with key decision-makers.

You see, Tony mails a broken record (you may need to display images to see the pictures below) …

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Here’s the text from one of his recent mailings:

(Name),

Not to sound like a broken record, but your troops are likely looking for some new sound or motivation! Not sure where you guys are at, or if you went a different direction?

Let me know,

Tony
(cell phone number)

P.S. Don’t make me send you guys an 8-track next time.

Brilliant! The message is straight to the point.

Could you ignore a letter like this if it showed up in your mailbox?

No.

The extra humor in the P.S. is a nice touch.

Tony told me his broken-record letter has led to many appointments and, as he calls it, “mind capture.”

The added bonus with this approach is that he’s creating a memorable experience.  

So again, if you’re not seeing the response you want from your messages, try changing your marketing channel.

Talk soon,
Tom

NOTE: This is Day 5 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)

And if you’d like to discuss a possible Guaranteed Marketing Profits Program for your business, reply back or pick a time here and let’s chat.