Day 8: These people will keep buying -- if you let them

Published: Mon, 05/30/16

,

Now that we’re a week in, how are you doing with this marketing challenge?

Tried a new idea or two yet?

Today, I’m going over a way to instantly recover a bunch of “lost” profits in your business. It’s a strategy I shared with a select group of clients and webinar attendees earlier this year.

Now I’m opening it up to everyone.

So here’s the deal:

One of the easiest ways to immediately boost your bottom line is to contact a select group of people and give them a specific message.

Now, don’t worry, you already know these people and they’re happy to hear from you.

You just have to reach out to them.

So who are they? And what should you say?

Well, they’re your “lost” clients -- people who stopped buying from you. Give them a reason to come back and you just created instant revenue.

Think about it …

How much is an average client worth to you each year? Now, multiply this amount by the average number of years a client stays with you.

Regardless of your business, this figure is likely pretty significant …
 
… and it’s just for one client!

Imagine bringing back several of these “lost” clients. You’d instantly recover a nice chunk of revenue.

And let’s not forget these clients have friends and family who can refer you, too.

Listen, these buyers are easy to bring back. After all, you already marketed to them and they trusted you enough to buy from you.

So the tough part is already done.

Now you just have to put another compelling message in front of them.

Look, the only reason these people stopped buying from you is because they forgot about you, or they didn’t have a reason to open their wallet. So when you re-connect with a reason to come back, you get them buying again.

I’ve found the best method for client reactivation is a mailed letter. After all, it’s more personal than email and there’s little competition in people’s mailboxes these days.

You can use email for following up on your letter. In fact, I suggest you mail at least two letters (the second about 10 days after the first) and then send your first email.

Try to weave in a phone call or two, as well.

Each time you reach out, you’ll see more people respond. You just have to make sure you have a compelling message and deadline.

Keep in mind, too, this is a campaign you can run multiple times a year to generate additional revenue. If you’re not doing it now, you’re leaving money on the table.

Talk soon,
Tom

NOTE: This is Day 8 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)

And if you’d like to discuss a possible Guaranteed Marketing Profits Program for your business, reply back or pick a time here and let’s chat.