Day 9: Use this sentence to revive dead leads
Published: Tue, 05/31/16
If you sent several cold prospects a one-sentence email, how many replies do you think you’d get?
At first thought, you might think not too many.
After all, one sentence isn’t much space to persuade someone.
However, let me share an idea with you that might change your mind …
The approach was developed by Dean Jackson, a well-known marketer in the real estate industry. He calls it The Magic 9-Word Email, and it’s especially effective for reviving dead leads.
Here’s an example:
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From: tom@homefinder.com
To: john@forgottenprospect.com
Subject: John
Are you still looking for a house in Kalamazoo?
-----
That’s it.
You don’t include anything else. Just add the recipient’s first name in your subject line and ask a question that would get a reply in a face-to-face conversation.
The person should feel like they’re the only one getting your email.
Of course, you’ll be tempted to add more to your message -- but don’t do it! Just ask an open-ended question that addresses your recipient’s needs.
No phone number. No website. No logos.
Nothing else …
Your goal is to get a conversation going.
I’ve used this email with clients in all different industries and it always gets replies. Of course, not every email leads to a sale.
At the very least, though, the effort creates conversation.
Think about how many prospects you lost contact with after they expressed interest in what you offer. All these people could get this one-sentence email.
Now, a word of warning …
Don’t jump right to the solution with your question.
For example, replacing the above question with one like “Are you still looking for a real estate agent?” won’t work as well because it’s a blatant sell.
So stick with stressing the outcome your prospect desires.
A recruiter might ask …
Are you still looking for an entry-level programming position?
If you work at a construction company, you might ask …
Are you still looking to add a patio to your backyard?
A bankruptcy attorney might ask …
Are you still dealing with calls from debt collectors?
Get the idea?
Talk soon,
Tom
NOTE: This is Day 9 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)
And if you’d like to discuss a possible Guaranteed Marketing Profits Program for your business, reply back or pick a time here and let’s chat.