Day 11: Add value to your product or service without changing it
Published: Thu, 06/02/16
Imagine you walk into a movie theater …
Instantly, the smell of popcorn hits you -- so you stroll over to the concession stand.
The display shows two options …
Small bucket: $3
Large bucket: $7
Which one do you pick?
Watch this.
In this video, you’ll see how movie-goers’ preference when picking popcorn offers a lesson that can make your offer seem like a stronger value.
And the crazy thing is …
You don’t have to make a single change to your product or service.
All that’s necessary is you include a “decoy.”
This 2-minute National Geographic video explains everything.
Talk soon,
Tom
NOTE: This is Day 11 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)
And if you’d like to discuss a possible Guaranteed Marketing Profits Program for your business, reply back or pick a time here and let’s chat.