5 more ways to keep prospects reading your marketing
Published: Mon, 06/06/16
Ten hours later, I’m still trying to figure out what this means:
I’m (name removed), what we offer is a complete and comprehensive strategy without leaving any bit of any significance.
Confusing, isn’t it?
The sentence is the first line of an email pitch I received this morning.
The lack of appeal caught my attention due in part to the topic we talked about in last night’s tips email. If you missed it, we went through the importance of starting your marketing strong because …
Your first sentence determines whether or not prospects read your content.
Start with a weak opening and you’re almost certainly missing out leads and paying clients.
Unfortunately, the above sentence is a pretty typical for marketing pieces. You, however, will never make this mistake again.
After all, in addition to the starting ideas I shared yesterday, I have five more for you today (with more classic examples) ...
Call out your audience.
This is a private advertisement. It is meant for the tremendously ambitious man only.
Start a story.
One day years ago my writing professor handed back me a story I had written, shook her head gravely, and said, “This is so bad it makes me want to quit teaching.”
Create curiosity.
This is an unusual document you hold in your hands.
Go against common claims.
There’s a simple first step to achieving your retirement dreams and more: Stop listening to the lies of brokers and financial advisors.
Ask an open-ended question.
How much more money could you make if you also profited every time you were wrong about a trade?
Remember, these types of opening sentences can be used with any marketing piece -- even when writing something as basic as an email.
Keep your readers interested and you’ll started getting more of the responses you want.
Talk soon,
Tom
NOTE: This is Day 15 of a 30-day marketing challenge for all my subscribers. These emails are designed to help you fix underperforming campaigns, cut marketing expenses and uncover overlooked profits in your business. Simply pick and choose a few strategies and apply them to your business. (Of course, keep me updated on your progress too.)
And if you’d like to discuss having me create a Guaranteed Marketing Profits Program for your business, please click here to get on the waitlist. You’ll be notified when an available spot opens.