Creating your marketing materials
Published: Tue, 08/02/16
You want to create better marketing materials …
… preferably ones that bring in a steady flow of leads for your business.
I know this because, at some point, you signed up to receive my tips articles, a free guide or some other training material I offer.
And I applaud you for taking this action.
You see, most entrepreneurs and executives never learn how to write or structure marketing materials in a way that generates responses.
This just isn’t a skill you learn at school or when you get a degree.
The problem, though, is ad execs or anyone selling media space LOVE to prey on people who don’t understand what makes marketing work.
No doubt, you’ve heard the advice many give when you run an ad or marketing piece that doesn’t get your desired response.
“People just haven’t seen your message enough times,” they claim.
This reasoning is ridiculous.
Fall for this trap and you’re better off feeding your marketing budget to a vacuum cleaner.
Look, if you run poor advertising or marketing, prospects won’t respond whether they see your message two times or 10,000 times.
Your marketing must trigger an emotional response to a problem. If it doesn’t, then you won’t see many responses.
Now, even though creating lead-generating marketing pieces is a learned skill, you can shortcut a big part of the process.
You just have to focus on elements of your marketing that have the biggest impact on response.
So what are these elements?
Well, there are of four of them …
FREE TRAINING THURSDAY: A 4-Step Process for Creating Effective Marketing and Fixing Failed Campaigns
Of course, there are also several response killers.
One, in particular, is especially dangerous because it often causes prospects to change buying decisions at the last second.
This Thursday, at 12:30 p.m. ET, I’m holding a free training to show you where to focus your efforts when writing your marketing materials -- so you give yourself the best odds at getting responses.
During this special live webinar, you’ll see the keys that can turn poor marketing pieces into persuasive powerhouses.
Click here to register.
Now, I originally created this as a private training for a client. So the entire webinar is tips and suggestions for writing marketing materials that generate leads for your business.
There’s no long introduction, background information about me or fluff just to fill time.
The training is about 35-40 minutes -- and it’s 100% content.
We’ll move through everything real quick, so you can get the concepts and start incorporating them into your marketing the same day.
So here’s the deal:
If you need more prospects responding to your marketing materials, get on this training.
If you’re about to start a new campaign or planning to refresh an existing one, get on this training.
And if you feel like your "go-to" marketing approach just isn’t working as well anymore, then, yes, get on this training.
Save your spot now.
Talk soon,
Tom