This is ugly …

According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing’s revenue targets last year.

Why … and what happened?

Well, according to the management consulting firm’s report, the primary reason for such wide-spread failure was that too many companies used the wrong strategies.

Or, more specifically, they didn’t have a marketing strategy at all.

Instead, they relied on tactics.

A tactic might be something like hiring someone to do social media … or SEO … or to create content for a website or direct-mail piece.

And when you do this, there often isn’t a thought -- much less a strategy in place -- to develop and continuously test your efforts …

… at least as it relates to lead generation or sales.

So what happens then is companies jump from tactic to tactic based on what’s popular at that moment or after watching what the competition does.

Of course, this might lead to an occasional lucky break -- but it makes creating successful campaigns pretty difficult.

Tomorrow, I’ll walk you through a four-step process for creating effective marketing and fixing failed campaigns. It’s a way for you to shortcut the writing process when creating your marketing materials and increase the odds of getting the response you desire.

Here’s a behind-the-scenes look at me putting the final touches on the training earlier today (you may have to display images):

If you haven’t already, make sure you save your spot.

We go live Thursday at 12:30 p.m. ET.

Talk soon,
Tom