An easy way to amplify the appeal of what you offer
Published: Thu, 10/06/16
Imagine driving into a neighborhood of newly built homes …
All the paint still looks wet. The roads are smooth and spotless. The lawns are manicured like a golf course.
Right at the entrance, though, a seemingly vacant house sits weathered by time. It’s likely been there for decades.
Which house would you notice?
Now, imagine driving through a rundown neighborhood with that same weathered house. Would you still notice it?
What I’m describing here is a concept called contrast.
A state of being strikingly different from something else.
It’s an easy way to add appeal to what you offer and, when used properly, can give you a big advantage when marketing.
Click here to see how.
Have an exceptional afternoon!
Tom
P.S. This post includes several images and examples. Pay close attention to the Fearless Flyer because it’s a great example of using marketing that doesn’t feel like marketing.
Check this out.