moving forward
Published: Mon, 12/19/16
Doesn’t it feel like the final quarter of 2016 just disappeared?
I’ve been playing catch-up for the last couple months -- so I fell a bit behind on these tips emails.
Real quick, though …
As you’re planning what you’ll do different in your marketing for 2017, here’s something worth considering:
Content is becoming more and more of a commodity.
These days, just about everyone is sharing helpful information. And although this type of content is still a necessity, it’s no longer a differentiator.
You must now include insight your prospects can actually take action on …
Give them at least one or two steps toward a desired goal.
You see, prospects searching for information usually aren’t convinced they can achieve their wanted outcome. So you need to be the one who proves to them it’s possible.
If you provide a step forward, you put yourself in a prime position because …
They’ll associate progress with you.
What’s more, they’ll often come back craving more.
Now, of course, don’t stop using your content to answer questions, share mistakes and address misconceptions. This type of content is still necessary.
It’s just you have to up your marketing game moving forward …
Demonstrate your expertise more than ever.
Prospects aren’t satisfied with just consuming information anymore -- they want to take action on it.
Watch for this shift in 2017.
I’ll be in touch again soon …
Tom
P.S. If you think you’d like to work together at some point in 2017 to multiply the returns you see from your marketing, just reply back and I’ll get you the details.