Identifying your game changer
Published: Mon, 01/02/17
Just before Christmas, I helped a client generate more revenue in 16 days than he made in the previous three months.
Instead of slowing down -- as most businesses (outside of retail) do at the end of the year -- his accelerated in a big way …
As he described it, the surge in revenue was a “game changer.”
So I got to thinking …
What other game changers could I squeeze in before the end of the year?
My thoughts instantly turned to running.
You see, I get my best ideas while running -- so I decided to challenge myself …
See how many miles I could run in 24 hours.
The run would serve as a lengthy brainstorming session to lay out plans for 2017.
So the day after Christmas, I hit the canal near my house at 5:40 a.m. It was a chilly morning (at least by Phoenix standards).
I knocked out the first 14 miles without too much trouble because my legs were mostly numb.
Once the sun came up, I completed another 12 miles.
Then the wheels started slowing down …
I returned home to fuel up and figure out how to keep my body going. After all, it was only late morning -- I still had many hours remaining in my challenge.
The plan became real simple:
Try new things that give me a chance to succeed.
I ate different food … I changed clothes … I put on other shoes … I worked in longer walk breaks … I altered my routes …
If the adjustment was something that could possibly lead to me running more miles, I did it.
This same concept works when marketing.
If you simply take small, consistent steps that put you in position for success, you see more results.
Problems arise when you rely on just one activity, one campaign or one channel.
You have to be consistent these days and willing to try new things.
In the case of my run, the adjustments resulted in me going about another 20 miles for a total of 46.1 miles.
I didn’t last the entire 24 hours. My wife picked me up a couple miles from home late that night.
I did, though, come up with a bunch of new ideas that you’ll see in 2017.
Get ready for a GREAT year!
Talk soon,
Tom
P.S. In case you’re wondering what led to the revenue surge I mentioned earlier, here’s part of the strategy: http://www.writewaysolutions.com/blog/3180/how-past-buyers-can-bring-back-lost-revenue/