Happy Saturday from a rainy Phoenix
…
Have you tried any of them yet?
I have another
email idea for you today, but first …
One of my subscribers, Zach Burkes, is the VP of client success at a business coaching and marketing company. I love his style because he’s always testing new approaches, especially with his email outreach.
We’ve worked together in the past and, earlier this week, he replied back to share some fantastic results …
We've been using your
suggested changes/edits to our cold emails for the past few months with great success -- we're averaging an 80% open rate, 30% response rate and setting 10-12 appointments a week!
Your advice has been instrumental in our success.
That's neat stuff!
As you can see, simply avoiding the "traditional" approach to doing email can pay off quite
well.
So let me give you another idea to implement …
I’d prefer, though, if someone else explains it.
I’ve used this approach several times since discovering it last year.
Because it’s a way for you to get your emails opened 100% of the time …
… and generate responses from the most hard-to-reach people.
Have a great weekend!
Talk soon,
Tom