,
Without a doubt, consistent
communication is among the biggest keys to developing relationships and establishing trust when marketing.
Yet, for the last year or so, I’ve slacked on this practice.
You haven’t received a new article or even a single marketing tip from me in quite some time.
From a communication perspective, I’ve been super quiet.
So much so that a few subscribers recently reached out wondering about my whereabouts.
Well, I’m still here …
I’m just spending much more
time in the background …
You see, while I enjoy writing articles that teach marketing concepts, my real joy comes from diving deep into marketing campaigns.
I love being the behind-the-scenes copy guy who generates new revenue for clients.
So this is where I’ve been focusing my attention.
For years, I was pumping out new educational articles every week. These articles also led to 3 books.
The truth is, I needed a break. I just didn’t feel like I had
anything new to say.
However, times are changing …
In today’s marketing world, the big boys have all the advantages -- leaving the little guys to battle for the leftover scraps.
I’m sure you’ve noticed.
It’s unfair.
So I feel like it’s time to get a bit more vocal again -- to start sharing more marketing tips and strategies that give you an advantage over your competition.
I don’t know exactly what format this will look like yet.
But I
promise you more is on the way …
Talk soon,
Tom