If what you’re doing to market your business right now isn’t working well or you feel your industry is getting far too crowded …

You’re not alone.

This is a serious problem -- one that’s plaguing companies in all industries today.

Truth be told, it’s also what keeps people coming back to me.

Many entrepreneurs reach out because they’re spending money on marketing that no longer brings in the results it once did.

The thing is ...

In many situations, this issue could be avoided by simply making one adjustment.

You see, the biggest reason companies struggle with their marketing these days is that they’re trying too hard to speed up the sale.

Let me explain …

In any given market, the number of people who are ready to buy right now is very small.

For comparison purposes, let’s say this group is about the size of a penny.

Now, if we look at the amount of people who are ready to buy a little bit later down the road -- say 30-60 days -- this group is quite a bit larger …

About the size of an apple pie.

You then have an even bigger collection of people who will be ready to buy in the next 6-12 months …

This group is equivalent in size to an extra-large pizza.

(I dig into this buyer cycle in more detail here.) 

If you struggle seeing consistent results with your marketing, you’re likely only going after the tiny amount of people who are ready to buy right now.

You’re chasing the penny when you should be going after the apple pie and pizza.

The vast majority of companies target the same small audience with their marketing.

So not only are you competing for a limited number of potential clients, you’re also having to battle it out with a bunch of other businesses. 

Think about it …

Wouldn’t you rather target a larger audience where there’s less competition? 

You can do this in lots of different ways …

One way is to simply work in a follow-up to your original outreach. 

So, for example, if you mailed a letter to prospects, reach out to them via email too -- and continue to keep in contact.

Then work in another direct-mail piece.

If you run ads online, retarget your visitors and drive them back to your website.

Even better if you share content that helps your prospects, so you can demonstrate your capabilities.

That way when your prospects are ready to make a buying decision, you’re the person they’ll turn to.

Of course, this approach takes more effort.

But it also solves many marketing problems.

Talk to you soon,

Tom Trush
Direct-Response Copywriter/Marketing Strategist

P.S. Questions, comments or concerns? Just reply back and I’ll respond.