As someone whose job is to ensure clients see the highest returns from their marketing investments, it’s my duty to alert you when there is either …
1. A trend that could impact your business.
2. An opportunity to gain an advantage over your competitors.
And heading into the new year, we have both a trend and an opportunity you should know about.
If you want to enjoy more profits from your marketing in 2019, then having this overlooked asset is mandatory.
What I’m talking about is a mailing list of your past buyers and clients.
I touched on this topic a bit in my last tips email.
So why is having this information so critical?
Because most companies are only focusing their outreach efforts online.
They never use snail mail to send to existing clients.
It's absolutely nuts.
For some reason, people believe direct mail is too costly.
Yet they have no problem paying big bucks on Google or Facebook just to get clicks over to their website or landing page.
Or spending thousands a month on SEO.
Again, this cost is just to have someone view their content.
Yet you can mail a multi-page piece to your past buyers and clients for a small fraction of this cost.
These are people who already know you and trust you. So you don’t even have to persuade them to do business with you.
They’ve bought once. And, if given a strong reason, many will do so again.
Remember, too, when your mailer hits a mailbox, there’s almost no competition, especially when compared to a crowded email inbox.
Things really get exciting when you have a promotion you can mail that consistently brings in revenue.
Now, I don’t know about you …
But investing a few quarters per piece to capture sales from proven buyers -- people who only need a compelling reason to buy from you again -- is an absolute no-brainer.
It becomes another revenue stream for your business.
So get your mailing list ready as we head into 2019.
And if you need help making it profitable, let me know.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.
Again, just reply back and I’ll get you the details.