Last week, a client reached out to me with a shocking surprise …
He needed me to update some copy I wrote for him because he hired a new associate.
The change was quick and easy.
Yet here’s where the surprise comes into play:
This update was for a prospect letter I wrote for him 5 1/2 years ago.
He’s been mailing the exact same letter since 2013 to generate leads for his law firm.
In effect, it’s a sales letter “selling” his legal services.
What might surprise you, though, is that this letter -- which is just 8 paragraphs long -- doesn’t say a single word about his law practice until the sixth paragraph.
Everything up to that point is just information of value to the reader.
No pitching. No selling.
He simply shares advice that helps prospects in their current situation.
In fact, he even tells these potential clients that they may be able to solve their legal issue without hiring him.
Seems crazy, right?
He’s pushing away potential business ...
But the approach works like a charm.
Gary Halbert, a legendary copywriter and marketer, famously said, “Any problem in the world can be solved with the right sales letter.”
Think about it …
Whether it’s a direct-mail letter, a well-written email or even a webinar, you have the potential to bring anything you need to your business.
This is the advantage you get with effective marketing.
You can turn sentences into sales.
This is exactly what we do in my Marketing Multiplier case study program.
Together, we go after specific marketing goals in your business over a 90-day period.
Along the way, we also look to uncover overlooked revenue within your existing outreach.
This is a way to focus your marketing on the things that bring your business the biggest benefits.
I’m opening one more spot on Friday, Feb. 1.
Reply back today if you’d like me to share the details with you.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist