The unexpected force slammed my body forward …
I looked over at my daughter in the driver’s seat and her face was frozen with fear.
With her foot still stuck on the brake pedal, only one word could escape her mouth …
“Oh!”
In that split second, Mary learned her first lesson about driving a car.
At 13 years old, I figured last Sunday night was as good a time as any to begin teaching Mary how to drive.
So we spent about a half-hour avoiding curbs in a giant church parking lot.
The first time we circled around, rather than just tapping the brakes, Mary pushed the pedal with enough force to jostle a few vertebrae ...
Which is how I ended up against the dashboard.
It was a mistake Mary didn’t make again. She figured out the brakes and everything went well for the remainder of the lesson.
So why am I sharing this story with you?
Well, just like with driving, marketing is one of those activities you get better at with practice.
It takes time.
You learn by doing.
You can’t just make a single attempt at some type of outreach and expect to see strong results. Rather, you must be willing to test, adjust and try again.
And nowhere is this process more critical than with direct mail.
When done properly, this misunderstood marketing channel can be an incredibly profitable resource for your business.
This Friday, I’m teaming up with Tony Rubleski, best-selling creator of the Mind Capture book series, to share some of our favorite ways for using direct mail to gain a big advantage over competitors.
We’ll be discussing how to use direct mail to reach decision makers … target (and engage with) “dream” clients … create new revenue streams ... and much more.
You can catch it all on Facebook at 12 p.m. ET.
There’s no need to register or sign up for anything.
Just make sure you’re following my Facebook page ("Like" it if you haven't already) -- you’ll get a notice when we start the training.
And, if you’d like me to send you a reminder right before we begin, just reply back and let me know.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist