As you know, Tony Rubleski and I held a free training yesterday on ways you can use direct mail to generate revenue for your business (even if you have no marketing budget).
The key to making direct mail work is to start small.
Of course, you must also mail a piece that creates an instant impact.
Here’s the question to ask yourself:
Am I mailing something so memorable that the recipient will talk about it at the dinner table later that night?
My challenge for you is to mail something unexpected to someone this week. Pick a prospect, past buyer or current client. Then let me know what happens.
If you need ideas on what to mail, yesterday's replay gives you several ideas. I promise you, what’s shared in the video can have an incredible impact on your marketing (at a very minimal cost).
Furthermore, it makes marketing your business so much more fun.
Enjoy!
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist