I often share the benefits here (and especially in my last book, Escape the Expected) of surprising your prospects in your marketing.
It pays off big because we’re hard-wired to seek out unexpected events.
The brain literally lights up when presented with surprises. In fact, some scientists believe surprises and drugs have similar addictive effects on the mind.
So let me give you another scientifically proven way to take advantage of the brain’s natural tendencies when marketing.
This approach plays a huge role when differentiating your product or service.
You see, our brains naturally activate dopamine pathways when we come across anything new. These pathways, though, stay dormant when something seems familiar.
Check out what cognitive neuroscientists Nico Bunxeck and Emrah Duzel learned after using MRI images to determine how the brain reacts to new items:
“When we see something new, we see it has potential for rewarding us in some way. This potential that lies in new things motivates us to explore our environments for rewards. The brain learns that the stimulus, once familiar, has no reward associated with it and so it loses its potential.
“For this reason, only completely new objects activate the midbrain area and increase our levels of dopamine.”
So what does this mean for your marketing?
Simply put, you must position what you offer as something different than anything your prospects have looked at before -- and make sure they see this information early on.
Again, when you do this, you cause dopamine to get released into your prospects' brains.
As a result, they’ll feel a desire to find out more about what you offer.
This is just the way our brains are wired.
So think about it …
How is what you offer different from anything your prospects have seen in the past?
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.
Again, just reply back and I’ll get you the details.