When your marketing isn’t performing well, it’s often because of a couple avoidable mistakes …
First, understand that the channel you use doesn’t determine your marketing’s success.
Your marketing doesn’t work because you have a website ...
It doesn’t bring you leads because you use Facebook ...
You don’t generate revenue because you use email ...
Yet so often the channel is what’s focused on first when marketing.
Your channel is the final piece of the marketing puzzle.
Before you even think about what channel to use, you must give attention to your market and your message.
These two factors have a far greater effect on whether or not your marketing delivers results.
Remember, too, every time you target a different audience, you must change your message (including your offer).
Too often, companies try to force the same marketing message on multiple audiences.
And keep in mind …
When a company has success with a specific marketing strategy, you only see the highlights.
You never see all the failed attempts that led up to the highlight. Or the many months of fine-tuning and improvement.
The reality is, not every strategy is a winner the first (or even the second) time you try it.
In fact, in my experience, most are losers.
Look, marketing is a multi-channel game these days. Getting results requires you to reach out more times -- using more channels -- than ever before.
Research from Salesforce shows it now takes 6-8 touches just to generate a viable sales lead.
Again, this is just to create a lead -- not a buyer.
So how many marketing channels are you using right now to generate leads? And how often do you reach out to potential prospects?
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.