Earlier this week, I wrote an email for a client that’s just as relevant for use here …
In fact, I wrote it as a reminder for myself after being inspired by a similar post.
Maybe you’ll find this to be a wake-up call too.
I must warn you, though …
As someone who provides copywriting and marketing services to clients, what I’m about to share might surprise you.
Yet it must be said …
Learning the latest marketing strategies is an overrated activity.
In fact, you could argue it’s procrastination disguised as business development.
Why?
Because while learning -- whether via courses, books or articles -- is important, it often takes away from more productive activities.
You see, there’s always that voice in your head urging you to read one more book, watch one more tutorial or attend one more training …
If you don’t, then you feel like you’re not prepared enough.
So you wait to implement.
You wait to test that new campaign … you wait to run that new ad … you wait to make that much-needed update to your website …
Of course, this isn’t your fault -- it’s a natural response.
But here’s the thing:
While your fear is sometimes warranted, it kills opportunities for growing revenue with your marketing.
Collecting more information never eliminates the uncertainty that comes with implementing new ideas.
In fact, this fear doesn’t go away until after you take action.
Then, once you implement, you discover what didn’t work and what needs adjusting.
Each time you do this and implement again, you make your marketing more effective.
So you’re far better off doing than consuming.
Think about it ...
Is your learning getting in the way of implementation?
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.