I know I’ve been sending a bunch of emails lately ...
But it’s because getting insight to you (and others who need it) during this time of change is super important to me.
In fact, this type of communication is what I want to talk to you about today.
First, though, a quick story …
Around the corner from here sits a small Italian restaurant that’s been packed for the last 10 days or so.
The pick-up lines have the place looking like a hot nightclub in Las Vegas.
Sure, people are spread out. Even so, the lines are looooooong.
In fact, it’s been so busy that the restaurant shut down online ordering. Once it was back up, waits have been up to 2 hours just to pick up food.
Now, this isn’t a chain -- it’s just a local business with a few locations around town.
And, from a marketing perspective, they’re incredible communicators, especially by email and snail mail.
Last year, a fire gutted the restaurant …
And they still kept reaching out by email while rebuilding!
You see, an inability to communicate is a huge issue being highlighted by the current business environment.
Unfortunately, there are lots of businesses that lack reliable ways to consistently get in front of prospects and clients/customers at a minimal cost.
Sure, they can post on social media.
However, this is just one communication channel -- one that gives you little control over who you reach (especially if you don’t invest in advertising).
It also comes with considerable competition for attention.
(By the way, the restaurant I mentioned has just 71 “fans” on Facebook. Crazy, right?)
What’s shocking is how few businesses are doing direct-to-consumer outreach with channels such as email and even text right now.
Have you noticed?
Sure, you probably received several versions of the obligatory coronavirus email ...
“We take your health and safety seriously during these times … blah, blah, blah …”
It’s basically just a corporate template.
But what about additional communication -- something with actual value?
The reality is, gathering contact details (such as email addresses) isn’t a priority for many companies.
So in times like today, they can’t consistently and quickly get in front of audiences. As a result, many are left to rely on hope to generate revenue.
Yet if, for instance, you have an email list, you have a lifeline -- especially if you keep in consistent contact with the people on it.
Keep in mind, this is a prime time to roll out a campaign …
Anything involving re-engagement should work well.
In addition, I suggest something called a WoTHY campaign.
Basically, this is an easy, risk-free way to pre-sell a product or service -- and even get buyers -- before you officially offer it.
This also allows you to test concepts based on your clients’ current needs. (If you’re curious about the process, let me know and I’ll walk you through it.)
Whatever you decide to do, make sure you’re looking for ways to communicate with your audience.
Give them reasons to do business with you.
Make yourself a resource.
And if you don’t have an email list or phone numbers for texting, start putting these tools in place today.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.