📈Creating momentum during crisis (+ your checklist)

Published: Tue, 03/31/20

As this crisis continues, you may have noticed something interesting from a business perspective …

Many of the companies getting the most attention didn’t have to create anything new.

Instead, they simply expanded their ability to provide something that buyers already rely on them to do.

Zoom ... Dyson ... Tesla … Google … Slack ...

They’re providing solutions that address problems specific to the current environment.

Each company saw a pressing issue and quickly adjusted their core offering (and, in a case such as Zoom, messaging) to match the need.

This shift is how you create momentum.

By focusing on activities in your business where you can control the outcome and, at the same time ...

Get a result that puts you closer to your desired outcome.

The idea is, you start small so you can build off your successes.

So what can you do right now to create momentum?

Here’s a quick checklist to help spark a few ideas:

𝤿 Have you taken steps to position yourself as a thought leader in your industry?

Your clients and network are counting on you -- you can’t go dark. Use email, social media and old-fashioned phone calls to accelerate your outreach.

𝤿 Have you updated your website with details on how this situation affects your services?

This situation just keeps changing. Don’t risk using messaging that doesn’t acknowledge the current business environment. Remember, too, if you feel like your marketing isn't working well right now, you shouldn't panic. It’s not that people don’t want what you offer. Rather, you just need to change the appeal (this is where proper messaging comes into play).

𝤿 Have you reached out to key clients and partners?

Put yourself in the shoes of these people. How is what’s happening affecting them and how can you help? If possible, do something unexpected to deliver value.

𝤿 Have you prepared messaging for the next stages in this situation?

We just learned social distancing guidelines now extend to April 30. How does this impact your prospects’/clients’ needs and what you offer?

𝤿 Have you reviewed your current advertising/marketing expenses?

This is the time to grow awareness about you and your services, especially as competitors cut advertising/marketing. Keep in mind, what’s happening now is creating falling advertising costs. Jump at this opportunity. (Personally, I’m directing more resources to Facebook Ads.)

𝤿 Do you have a campaign ready to bring needed services/resources to your prospects and clients?

What are their needs right now? What’s changed? As mentioned last week, now is the ideal time for re-engagement and what I call WoTHY (Would This Help You?) campaigns.

𝤿 Are you learning something new?

This is likely the first time in a while that you’ve had openings in your schedule. Use this time to gain new skills. Then, just as I mention in The Marketing Accelerator Formula, implement fast, make adjustments and keep repeating this process.

Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.