I was working the ovens at a take-out pizza parlor in Portage, Michigan. The owner had little regard for health code regulations, so some people probably viewed the place as a cleverly disguised torture chamber.

Several years of grease and grime caked the walls, floors and pizza pans ...

A lack of air conditioning created a furnace-like atmosphere, especially because most of the space was taken up by two 425-degree ovens ...

Thanks to the owner's fondness for generic cigarettes, smoke saturated what little fresh air occasionally seeped in through the open back door ...

One day, sensing I needed a change, the owner asked if I was interested in going out on deliveries. I jumped at the chance to get away from the ovens and add a few tips to my $4-an-hour wage.

http://www.tomtrush.com/6month

While on deliveries, I would brainstorm new ways of presenting pizzas to customers. Of course, the ultimate goal each time was a larger tip.

If it was raining, I would slowly stroll from my car to the house, allowing plenty of time for rain drops to collect on my clothes.

During snow storms, I would start shivering like a timid puppy the instant a customer opened his door.

If it was late and near closing time, I would show up on doorsteps looking like I just finished a 24-hour shift.

In retrospect, none of these ridiculous tactics worked. But they did help me realize you must be willing try alternatives if you want more than just a typical outcome.

These days there are many businesses settling for typical outcomes because they use marketing materials that present products or services the same way as everyone else. Worse yet, plenty of companies still don't have a marketing strategy.

These mistakes make it nearly impossible to attract quality prospects.

Today I re-opened my 6-Month Marketing Program. As a member, you get unlimited access to me for questions, consultations and critiques for the next 6 months.

More importantly, however, I'll serve as your personal copywriter/marketing strategist and craft a new marketing piece for you every 30 days at a drastically discounted fee.

Go here for complete details: http://www.tomtrush.com/6month.

If you want a spot in the program, you must act fast. This time I'm only accepting 5 new members.

Sincerely,

Tom

P.S. If you still have questions after reading the details about my 6-Month Marketing Program at http://www.tomtrush.com/6month, please don't hesitate to contact me at tom@writewaysolutions.com or 602.305.6755.