In effect, you'll have the ability to control their thinking ... without any resistance.

At first, you might think this technique sounds like an evil hypnotic scheme. But I promise you what I'm about to reveal is perfectly ethical.

In fact, your prospects will appreciate you using your copywriting weapon because it will help present a clearer understanding of what you offer.

I think you'll agree confusion occurs when you allow prospects to assume things about your product or service. That's why you must grab control of the buying process.

One of the most effective ways to take your prospects by the hand and guide them on a mental journey toward a sale is by "future pacing."

Basically, future pacing involves getting people to imagine an experience before it becomes reality. The technique works on the premise that the mind can't differentiate between a real scenario and one that is visualized.

When you flood your prospects' minds with positive images, you wash away the negativity that naturally occurs during the buying process.

You can use future pacing in your marketing copy by first explaining your prospect's current state. Then, simply introduce new ideas that involve him using your product or service.

Here's an example from Eugene Schwartz, a legendary copywriter who was notorious for using future pacing in his ads.

When you receive your no-risk approval copy, check the Complete Index. Within a minute you may find some ailment or debility or misery that is bothering you.

Flip to the page indicated and read -- in five or ten more minutes -- Dr. Bieler's way to treat that ailment. Those five or ten minutes of fascinating reading may be the greatest health breakthrough in your entire life.

Notice how Schwartz opens your mind to a new possibility in just four sentences.

Here's another example from his famous memory course ad, which helped sell more than 40,000 copies and generate $1.8 million (you can view the entire ad here: http://www.writewaysolutions.com/pdf/schwartzmemoryad.pdf):

This, again, is one of the Final Tests you will perform at the end of this course to prove to yourself -- and your friends -- the kind of "Tape Recorder Memory" you have now developed.

This is what you will do --

You will pick up any popular magazine -- one that has, for instance, 60 or 70 pages. You will study the magazine once, and perform a simple trick that burns each one of its pages into your memory. You will not, of course, memorize every word; but you will have enough of a mental photograph of each page to do the following:

You will hand that magazine to a friend -- turn your back and ask him to call off any number of pages he wishes, in any order he chooses. And you will hear him gasp in disbelief, over and over again, as you tell him instantly -- not only the editorial contents of each page, but the very advertisements that are placed next to them.

Did you find yourself watching a mental movie?

As you can see, future pacing has incredible persuasive power you can use in any marketing piece. There's no need to force your message when you can tap the mind's natural inclination to imagine in pre-purchase situations.

Sincerely,

Tom

P.S. In the next day or two you'll receive my interview with Drew Eric Whitman, who spent 60 minutes explaining several tips and tricks you can use to boost responses on your ads. Keep an eye on your inbox.