He proposed working without a salary and promised to never call in sick or demand a raise.

Since hiring him, he's never even asked for a vacation day. Instead, he puts in time on nights, weekends and even holidays.

With the long hours and limited perks, you'd think his work might suffer. But the results have been nothing less than extraordinary -- I couldn't run my business without him.

Thanks to his ability to reach prospects worldwide, he's been responsible for bringing in roughly 80% of my projects.

You may think my employee sounds a little too good to be true, but I promise you he's real ... and he's even available to work for you.

I have to admit, though, he isn't a physical person.

The salesman on my staff is an autoresponder.

If you're not familiar with the term, an autoresponder is a program that automatically delivers information via e-mail. A comparable utility is the "vacation" message you set when you're away from the office for extended periods of time.

In my case, I have lead-capture forms set up on several sites designed to instantly deliver marketing-related information -- such as this article -- to prospects who request it. Of course, the "fee" for this information is each prospect's e-mail address.

After the initial contact, additional educational content is sent through pre-programmed e-mails set up in my autoresponder. As a result, my marketing message spreads to new people ever day, although I'm not making phone calls, sitting in meetings or spending money on advertising.

That's why I believe an autoresponder is the most powerful tool you can use to automate the marketing process for your business. As long as you have a website, your autoreponders can help you pull in prospects 24 hours a day, 7 days a week.

Here are 2 quick videos I recently recorded detailing how you can use autoresponders in your business:

What is an Autoresponder and How Does it Work: http://www.youtube.com/watch?v=9wmChqTeqgo

How to Write Autoresponders for Your E-mail Campaigns: http://www.youtube.com/watch?v=kjQ3xTqza3Q

Enjoy!

Sincerely,

Tom

P.S. In case you missed it, yesterday I announced the availability of my 83-minute training video detailing the powerful marketing strategy I used during the past 4 years to consistently generate leads from highly qualified prospects. For a limited time, the video is available to you at whatever fee you can pay. Get the details here: http://www.aweber.com/b/r7Bk.