2 Critical Problems with E-mail Marketing

Published: Tue, 11/10/09

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My recent string of articles about e-mail marketing has caused several people to contact me for advice about starting their own campaigns -- and that's fantastic.

 

With each question, my excitement grows because I see another business owner realizing the benefits of e-mail marketing. In my opinion, it's the most cost-effective method for consistently reaching your buyers and your most promising prospects.

 

An e-mail campaign also allows you to harness the true power of the Internet for your business.

 

These factors are especially important today when so many marketing budgets have been slashed.

 

I have to admit, though, I'm hearing the same concerns over and over. Two pressing problems are preventing people from tapping into this powerful marketing medium.

 

First, people have repeatedly stressed they don't have the time or knowledge to set up an e-mail marketing system. And, more importantly, their crammed schedules make maintaining an e-mail campaign almost impossible.

 

Sound familiar?

 

It does to me because I had the same problems about four years ago. Just the technology can seem overwhelming.

 

That's why I decided to give my subscribers the same offer I extended to the people who contacted me with questions. After all, I'm certain many others share similar concerns. But, for whatever reason, they've been hesitant to send their questions.

 

If you need a customized e-mail marketing campaign created and carried out for your company, I'll handle the entire process for a monthly payment of just $249.

 

What's that fee include? Well, you'll get ...

 

·         A web form written just for your website so you can begin building your list immediately. I'll send you the code -- all you have to do is get your website programmer/designer to drop it into your home page.

 

·         Copy crafted for all your e-mails. I'll write you one e-mail (i.e., subject line, body, P.S.) every month. You can choose to send your subscribers an offer, educational information, a coupon, or anything else we decide is beneficial.

 

·         An autoresponder set up so you can schedule a series of e-mails at predetermined intervals. That way your marketing message is always reaching new subscribers. Once the system is set up, it runs without you ever having to do any work. You'll just get notices when people sign up for your list.

 

·         Access to statistics every day so you see how many people are opening your e-mails, who's reading them, and what links they're clicking in your text. This information is priceless for determining what information and offers your prospects/customers want.

 

·         Online distribution of every article I write for your e-mails. That way your message reaches an even larger audience, resulting in more subscribers to your list. You'll also drive more traffic to your website and build incoming links (a major factor for search engine optimization). In addition to online distribution, I encourage you to post your articles on your website and use them in your newsletters.

 

·         A monthly meeting with me so we can discuss your campaign's progress and brainstorm new e-mail topics. I'll also give you ideas for merging your e-mails with your other marketing efforts. 

 

Providing this service is the easiest way I know to help you experience the benefits of e-mail marketing. Best of all, you don't have to worry about doing any programming, designing or writing.

 

And, don't worry, you won't get stuck with some long-term contract. You can stop your e-mail campaign whenever you want.

 

Take the first step to having your own e-mail campaign today by replying back to this e-mail with your phone number. Together, we'll then schedule a phone meeting so we can begin laying out your strategy.

 

Three people have already signed up for this service. To ensure everyone gets individualized attention, I can only accept 5 more e-mail campaigns. So you'll need to let me know as soon as possible if you're interested.

 

Send your confirmation or questions to me at tom@writewaysolutions.com.

 

Please feel free to share this e-mail with the people in your network.

 

Sincerely,

Tom Trush

 

Get more free articles, videos and expert interviews at http://www.writewaysolutions.com/blog. Also, if you have a copywriting or marketing question you need answered, just click reply and your message will come directly to my personal inbox.

 

P.S. This offer is designed to give you an introduction to e-mail marketing. Once you get more comfortable and see how many leads and sales you can generate with e-mail marketing, you'll likely want to increase your e-mail frequency. If you prefer to begin with a more detailed campaign, I'm happy to discuss those options with you.