Do not act now ... This offer will be available forever ... Call whenever you get a chance ... Place your order when you have excess money in your bank account ...

Unless you're exposed to incredibly terrible marketing, you never see these types of phrases. That's because most direct-response copywriters and marketers understand the importance of urgency.

When you create a sense of immediacy, your readers realize they must respond now -- or risk missing out on a valuable opportunity. The shopping rush on Black Friday is a perfect example of urgency in action. Once-a-year deals -- sometimes only available for a few hours on that day -- create a buying frenzy.

If you leave the timeframe for your offer up to your prospects, you greatly reduce the likelihood of getting your desired response. Worse yet, your prospects may get lured away by another offer.

Although people are natural procrastinators, there are several motivational strategies you can use to encourage immediate action.

·         Increase your price. Appeal to people's desire for a deal by offering one last chance to buy at your original price.

·         Establish a limited-time offer. Set a deadline and stick to it -- or only have a limited supply available.

·         Make action easy. Give simple options that require your prospects to put forth as little effort as possible.

·         Entice with extras. Create a sought-after bonus that complements your offer and use it as a reward for immediate action.

In addition to applying these strategies to offers involving an exchange of money, you can use them when encouraging prospects to release their contact information to you.

Regardless of your offer or the quality of your product/service, your prospects will always have objections. When you apply urgency to your offers, you calm those concerns.

Please feel free to share this e-mail with the people in your network.

Sincerely,

Tom Trush

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P.S. Need help generating more responses from your latest marketing piece? Send me your file or a link to tom@writewaysolutions.com before the end of the day on Thursday, Jan. 7, and I'll reply back with a free 5-minute video review. Please include "Copy Critique" in the subject line.