That's exciting because it shows me people are anxious to take action on this simple strategy. (If you missed Tuesday's e-mail, you can view it here: http://www.writewaysolutions.com/blog/592/how-to-attract-local-prospects-online-and-become-your-industrys-expert/.)

In addition to addressing questions, I'm about to give you several insider secrets on how to write and use your special reports to get more customers.

First, don't over-think the writing process -- just provide useful ideas about your product or service as if you were talking to a customer face-to-face. Ask yourself, "What information would my ideal prospect find helpful when considering my product/service?"

For example, let's say you sell office furniture. You might title your report "7 Critical Mistakes to Avoid When Buying Office Furniture." You could then explain why you shouldn't buy without first having a master plan ... why basing your purchase on price could come back to haunt you ... or why focusing too much on style instead of function could decrease employee productivity.

Get the idea?

If you don't feel comfortable writing, record your tips and then have them transcribed. Of course, you can also call me. I'll ask you questions and write your special report (and get everything set up for your website) based on the responses you give over the phone.

The key to your special report's success is value. Give information so valuable your prospects would gladly pay you for it.

Once your report is ready, the easiest way to make it available on your website is a service such as AWeber (http://www.19dollarleadmachine.com). You can use AWeber to create your web form, collect/store e-mail addresses and deliver your report the instant your prospects request it.

If you're concerned about cluttering up your website's design, consider a lightbox. This type of web form allows you to display an opt-in box separate from your actual website. (For an example of how a lightbox works, click the link at the bottom of this e-mail to see one on my blog.)

In addition to offering the special report on your website and other targeted areas online, don't forget about your offline options. Mailers, advertisements and even your business card are great places to promote your special report.

A small classified ad for your special report might read something like:

WARNING ... Need New Office Furniture?

Get these facts before you open another catalog

or walk into one more showroom. Your FREE

report, 7 Critical  Mistakes to Avoid When

Buying Office Furniture, is available now at

http://www.freeofficefurniturereport.com.

Notice how there's no mention of a company name or a sales pitch. Instead, you're offering education -- and qualifying your prospects.

Another easy and cost-effective idea is to distribute your special report as a flyer. Basically, you can print your special report on the front and back of a single sheet of paper and distribute it to targeted prospects at homes or businesses. You can also use the flyer as a handout at events where you're in contact with prospects.

I'm using the "flyer" strategy right now. One of my special reports is currently being delivered to 1,000 targeted business owners here in Phoenix. My total cost for printing and delivery was $147.

Do some online searching and you're certain to find a flyer delivery company in your area. You can even cut your costs completely by printing and delivering your special report yourself.

A few other tips for your special reports:

·         Include testimonials. Anything you say about your product/service is never as powerful as your customers' comments.

·         Weave in stories. Explain how people have successfully used your product/service.

·         Don't forget a call to action. Tell your prospects exactly what you want them to do after reading your special report.

·         Encourage sharing. Prospects will give your special report to other people, especially if you include a sentence telling them to do so.

Please feel free to share this e-mail with the people in your network.

Sincerely,

Tom Trush

Get more free articles, videos and expert interviews at http://www.writewaysolutions.com/blog. Also, if you have a copywriting or marketing question you need answered, just click reply and your message will come directly to my personal inbox.

P.S. Keep your questions coming! I promise you special reports offer the easiest way -- in any industry -- to establish your position as an expert, separate yourself from the competition, and eliminate price shoppers.