You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn't as complicated as you might think.

Success comes down to your ability to attract targeted prospects. Because once you have these people's interest, you can shape their mental imagery and lead them down a path to your desired outcome.

Unfortunately, you face a dominant obstacle -- the mind's natural defense mechanism.

You see, your mind doesn't welcome change. As a result, instant rejection is much more common than acceptance. This decision process occurs instantly and often without conscious control.

The moment your marketing message contains an idea your prospects' minds can't accept, any thought of making a purchase is rejected and your opportunity is lost forever. But when you can switch off the brain's critical component, you give your marketing message a fighting chance of getting evaluated.

One way to temporarily disable your prospects' inner critic is by calling attention to specific problems. After all, problems are "messages" your mind can relate to because you're actively thinking about them.

Here's an example ...

When promoting my new special report, Marketing Materials Made Easy: 8 Secrets for Attracting Attention, Creating Customers and Building Your Business, I target certain prospects with the following phrase:

For business owners and professionals fed up by the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ...

Notice how I don't just target "business owners" or "professionals." What good would it do me to pursue such a general group?

Instead, I want business owners and professionals who are concerned about their marketing materials ... frustrated because their promotional efforts are failing ... and confused about what can be done to generate leads. Once I have the attention of these targeted prospects, I can then pile on the reasons for needing my special report.

You can use this same approach in any industry.

Let's say you're a criminal defense lawyer in Chicago. Here's a possible statement:

For Chicago residents accused of a violent crime who feel overwhelmed with decisions, confused about legal options and scared about their future -- and can't figure out where to turn for honest advice ...

Pretty simple strategy, isn't it?

Please feel free to share this e-mail with the people in your network.

Sincerely,

Tom Trush

Get more free articles, videos and expert interviews at http://www.writewaysolutions.com/blog. Also, if you have a copywriting or marketing question you need answered, just click reply and your message will come directly to my personal inbox.

P.S. If you need more ideas for triggering a buying trance, check out my training program that helps you start a profitable e-mail campaign in under 2 hours: http://www.tomtrush.com/easyemailtraining.