3 Can't-Miss Marketing Resources
Published: Tue, 07/26/11
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After nearly six weeks on the road, I'm busy catching up on client copy.
So instead of writing a new tips article this week, I'm giving you a few no-cost marketing resources I guarantee you'll find useful for generating leads and boosting sales.
In this 312-page report created by New Zealand marketing consultant Graham McGregor, you'll find proven marketing strategies from 25 sales and marketing experts in five countries. Each person shares a favorite tip or tactic and explains how to quickly apply it to your own business "with surprisingly little effort."
You'll get ideas from marketing superstars such as Bob Bly, Bob Serling, Troy White, Robert Allen, Dr. Ivan Misner and many more.
Go here: http://www.theunfairbusinessadvantage.com
"You can't screw around with the public today when you're going out there selling. You got to have something that people can't live without.
"You have to understand something about America and the world today -- people are worried ... they're scared to death ... they are preoccupied ... they are working two jobs just to make the rent ... they're not going to shell out money for philosophy. They will shell out money to get skinny, to look younger, to have more, to save more, to save their lives and so forth."
Although the above quote from Gary Halbert applies perfectly to today's economic times, you might be surprised to know it's from the early 1990s. The quote is part of a presentation Gary gave at the Bill Myers Direct-Mail Bootcamp.
I've listened to this 31-minute recording more times than I can remember -- it never gets old and I never fail to learn something new.
Gary is considered by many to be the greatest copywriter of all time. While you're adding to your marketing resources, check out his website at http://www.thegaryhalbertletter.com.
Go here: http://www.hardtofindseminars.com/Gary_Halbert_Interview.htm
Nearly every day around 5:30 a.m., you'll find me running the streets of downtown Phoenix -- and I'm almost always listening to my iPod.
But instead of music, I cram my MP3 player with copywriting and marketing podcasts.
The I Love Marketing blog, created by marketing consultants Dean Jackson and Joe Polish, is my new source for material. You'll find hours upon hours of audio (and video) on topics such as direct mail, lead generation/conversion, referrals, e-mail marketing, psychology and even productivity.
Plain and simple ... the content on I Love Marketing is fantastic.
Go here: http://www.ilovemarketing.com
Please feel free to share this e-mail with the people in your network.
Sincerely,
Tom Trush