Creating compelling copy is simply a matter of providing insight that goes beyond offerings with a similar purpose or format.
This applies to your daily emails, sales outreach, ads, blog posts — whatever you use to market your company.
And, to be honest, the bar for compelling copy is pretty low right now.
The business world is flush with copycats and idea thieves.
People cutting corners in hopes of saving time.
So when you put in the extra effort, you get rewarded.
Your first job is to grab attention with your copy.
An easy way to do this is to make a promise that entices curiosity.
Yesterday, I wrote an email for a client with a subject that read, “Why you being nice keeps backfiring.”
You see this subject and you’re curious — you have to know the answer.
At last count, this email landed the client 15 prospect calls in less than a day.
Next, you need to provide “meat.”
You must satisfy the curiosity you created with your attention grabber.
Failing to do so causes your reader to lose confidence in you.
So deliver useful insight.
Keep in mind, the moment a potential prospect can anticipate what you’re saying next, they’re gone.
You’ve lost them.
So avoid cliches and content that’s common knowledge.
And, finally, you should leave your reader craving more.
This is where you make your message memorable.
How you do this depends on your audience.
You can deliver an unexpected surprise.
Introduce a fresh perspective.
Or just reinforce the main point of your copy.
Whatever approach you choose, always end by telling your reader what to do next.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.