,

With an economic shift underway, it’s common for companies to see a slowdown in sales.

In fact, I’ve had a few clients reach out recently with concerns.

In most situations, the economic environment gets too much blame.

You see, when you sense a slowdown, the natural response is to believe your business needs more leads.

This is rarely the case.

Getting buyers from new leads is just one way to drive growth (or, in this case, push through stalled sales).

It’s also the approach that requires the most time, money and effort.

These days, you must look at two other growth drivers:

       1. Increasing average order size.
       2. Boosting buyer frequency.

You can do the first by bundling products and services, cross-selling/upselling, or… yes…

Raising your prices.

If you’re hesitant to do the last step, try tiered pricing that gives buyers options.

Boosting buyer frequency can be done when you simply give your prospects more opportunities to make purchases.

Run promotions (with enticing offers) to previous buyers and people who inquired about your products/services but haven’t moved forward yet.

(Note: This is why it’s so critical for you to track these people and communicate with value regularly.)

At a minimum, use email and direct mail for your promotions. A supporting ad campaign can work wonders for response too.

And be prepared to follow up repeatedly.

Too many executives believe that if people don’t buy within the first 30 (or even 60) days, they won’t buy.

This just isn’t the case.

Buyers buy when they’re ready.

Predictable Profits recently conducted a study that revealed about 7.5% of marketing qualified leads buy within 90 days.

However, a whopping 42.5% of those leads will do business with you within 90 days to 2 years from now.

So make sure you keep your attention on the leads already in your pipeline.

Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.