Dip in website traffic? This may be why…
Published: Fri, 09/30/22
The pandemic triggered a shift in consumer behavior that continues to evolve today.
Most notably, people now spend more time researching purchases online.
And the sources they use might surprise you.
You see, Google is no longer the search engine king.
Content delivery network Cloudflare recently revealed that TikTok overtook Google as the most visited website in 2021.
The highly influential 18-24 demographic is a big part of this surge.
Yet others are playing significant roles too.
Google Senior Vice President Prabhakar Raghavan acknowledged at Fortune's Brainstorm Tech conference that about 40% of Gen Zers prefer TikTok and Instagram over Google for searching.
That’s a ton of lost traffic.
A rapidly growing online audience is gathering information through immersive content, rather than traditional SEO keywords or textual information.
This means fewer visitors to traditional websites.
So here’s your takeaway:
We see now that more consumers are pivoting from conventional platforms such as Google Search.
Making it even more important now to use an omnichannel approach with your marketing.
This is essential for two big reasons:
1. You’re able to interact with potential prospects beyond just your website.
2. Your brand takes up more real estate online, making it easier for potential prospects to discover and see you repeatedly.
If you haven't made the jump to using social platforms to consistently share educational information, now is the time.
Short-form videos are especially popular for learning and consuming information.
So much so that Google is reportedly working with Instagram and TikTok to index their users’ videos in search results.
That way consumers can find this short-form content when doing Google searches (rather than just on the social platforms).
This is a classic case of if you can’t beat them, join them.
And if Google is getting in the action, you should too.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.