,

When it comes to social signaling in marketing, it’s common to just focus on the feedback you receive on your social channels.

Likes, shares, comments, etc.

Yet you should also look for ways to build social signaling into your brand.

You see, people care deeply about how they’re perceived by others.

So they seek ways to signal their identity and support their self-perceptions.

For instance, think back several years ago to the "Get a Mac" ad campaign created for Apple.

The ads encouraged you to identify as either the trendy, youthful Mac or the stuffy, awkward PC.

“I’m a Mac … and I’m a PC,” declared the two characters in the commercial.

Notice the use of nouns as identifiers.

Linguistically, “I’m a Mac” is a stronger sentence than just “I use a Mac.”

You see this all the time in sports.

If I asked you about your favorite baseball team, would you say, “I like the Cubs” or “I’m a Cubs fan”?

The latter implies a more powerful preference.

Remember, people want to become what they say they are because it’s a way to define their identity.

I have a client who often mails out T-shirts that combine his company’s branding with identifying phrases.

Game changer… Uncompromising… Play bigger… Never complacent… Better than yesterday…

You wear the T-shirts because you want others to identify you as having these characteristics.

But then, of course, you’re also boosting the company’s branding.

It’s smart social signaling with a marketing twist.

So think about it…

What does working with your brand signal to others?

Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.