,

Ever wonder why when you first see something that catches your attention, you start noticing it wherever you go?

Maybe it’s a pair of shoes or a certain car.

Then, as you see the item more, you start thinking it must be popular because you notice it so often.

In many cases, your desire for the item grows.

Even though, in reality, you’re just more in tune to what’s always been around you.

This state of heightened awareness is a result of the Baader-Meinhof phenomenon.

A cognitive bias in which you tend to see a particular thing everywhere after noticing it for the first time.

And, from a marketing and branding perspective, it’s the benefit you get from having your content on multiple channels.

Because once a prospect sees your stuff, they start noticing it more in other places.

At the same time, demand often follows because you create the illusion that you’re well-known since you’re seemingly everywhere.

This is one reason why retargeting works so well.

It’s simple marketing psychology.

You’re reinforcing the idea that you or what you offer is popular.

This “strategy” also appeals to confirmation bias, which states that people seek out information that supports their beliefs.

With Baader-Meinhof, your potential prospects already think you’re suddenly trending, which explains why they may not have heard of you before.

So it’s critical that you consistently nurture your audience with content (using multiple channels).

After all, you must always reinforce the perception that what you offer is popular and relevant.

Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.