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Here's a quick tip to convert more of your website visitors:

It's called retargeting.

Retargeting uses ads to re-engage visitors who left your site without converting.

For most websites, only about 2% of web traffic converts on the first visit.

Retargeting is a way to reach the 98% of visitors who don’t convert right away.

Research from Invesp, a conversion rate optimization company, shows that website visitors are 70% more likely to convert when retargeted.

Why?

Retargeting drives visitors back to your website to complete your desired action.

It also enhances brand recognition.

As a prospect becomes more familiar with you, trust grows, as does the likelihood of a conversion.

Retargeted ads (which are incredibly affordable) also see a click-through rate 10X higher than regular display ads.

This happens because the ads align with people’s recent browsing behavior.

Also, retargeted ads can be personalized based on the pages your visitors view.

Here are some top retargeting tools:

Google Ads: Known for its vast network, Google Ads allows you to retarget your previous website visitors as they browse other websites within the Google Display Network.

Facebook/Instagram Ads: Through Facebook's retargeting options (part of Facebook Ads Manager), you can target your ads to people who visited your website when they use Facebook or Instagram.

AdRoll: AdRoll is popular for its cross-platform retargeting capabilities, enabling ads across Facebook, Twitter, Instagram and Google.

LinkedIn Ads: For B2B companies, LinkedIn Ads offers retargeting options that allow you to engage professionals who visited your website while they are on LinkedIn.

Have you tried retargeting to boost your website conversions?

Talk soon,

Tom Trush
Direct-Response Copywriter/Marketing Strategist