,

Marketing is a misunderstood concept.

Too often, it's seen only as a tool for persuasion.

A way to influence people to buy what you offer.

And while this is true…

Marketing is more about creating connections, anticipating your prospects' needs and building your brand.

Over the last 23 years, I've developed a set of principles that guide everything I do in marketing.

They serve as the engine that drives all my decisions.

Combined, these "rules" create a manifesto of sorts that can make your marketing much more profitable.

Rules #4 and #5 are the game-changers.

Often overlooked, they're the key to maximizing your marketing's impact.

Also, earlier this week, I shared on LinkedIn a way to find people who already demonstrated a need for what you offer.

Check out the link I put in the comments. 

It allows you to spy on your competitors' ads.

So you can see what they're doing to generate leads.

Enjoy!

Talk soon,

Tom Trush
Direct-Response Copywriter/Marketing Strategist