,

When ChatGPT hit the market nearly 2 years ago, copywriting was one of many skills expected to take a hit.

Yet the impact has been insignificant.

The biggest reason why?

AI tools such as ChatGPT lack situational awareness.

While it excels at producing copy quickly, AI can't tailor messaging to specific contexts.

This is where the human touch is key.

Sure, AI can put words on a page.

But without an understanding of scenarios (or background details), AI-generated copy will continue to fall short.

Copywriting requires understanding your audience's mindset.

AI lacks the ability to interpret this context.

This causes a formulaic and predictable output.

Leading to copy that can't connect with readers.

Keep this in mind as you plan your next campaign.

You see, effective marketing goes beyond just words.

It requires proper persuasion and timing.

And that's why, despite all the AI hype, human-driven copywriting still stands strong.

On this week’s episode of The Beyond 7 Figures Podcast, I dig deep into this topic with Charles Gaudet.

We discuss how you can blend AI tools with the human touch to craft compelling copy that connects with audiences.

Listen here.

Talk soon,

Tom Trush
Direct-Response Copywriter and Marketing Strategist

www.tomtrush.com

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.