,

Here's the key to making cold email work right now:

Do the opposite of everyone else.

• Stop buying lists.
• Stop following templates.
• Stop sending in large batches.
• Stop using software to "personalize" or "automate."

Cold email has become big business.

The market is flooded with tools that offer advanced functionality.

All promising to make sending cold emails easier and more effective.

Yet any time you see lots of SaaS products addressing the same problem —and the software getting more complicated…

There's a market for the most basic solution.

(AppSumo has proven this for years.)

In the case of cold email, what's working now are simple micro-campaigns.

Short emails sent in small batches to highly targeted recipients.

I regularly see response rates over 17%.

Without using complicated software, buying thousands of "leads" or pissing off people.

The secret to making these micro-campaigns work?

Your list.

Spend almost all your effort on developing your list.

Identify people with a demonstrated need for what you offer.

Then craft your email copy around that need.

Micro-campaigns work best with micro-messaging.

Short copy (1-3 sentences) that prioritizes conversations over conversions.

How do you find companies with a demonstrated need?

LinkedIn is an obvious tool.

Company websites and social channels are helpful too.

But one of my favorites is Glassdoor.

Seriously, check it out.

You get amazing insights into companies by reading reviews from current/past employees.

So here’s the deal:

These days, cold email only works when you put in the work.

Research who you're reaching out to.

Shortcuts and trying to scale from the start create poor experiences for everyone.

Effective cold email is more about making each message count than reaching a wide audience.

Talk soon,
 

Tom Trush

Direct-Response Copywriter and Marketing Strategist

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.