,

Is AI making marketers forget how to think?

Last week, I received a cold LinkedIn message.

The usual spiel…

"I have a project and would love your help. Let's schedule a call."

No intro. No context.

Just a shot in the dark.

I didn't know this person.

And because of this, I did what most people would do…

Ignored the message.

But imagine if this same person approached me differently.

Say, after a speaking gig, referencing something I talked about and then making the exact same request.

Creates a totally different vibe, right?

Suddenly, there's relevance. There's context.

A reason for me to care.

This is the problem with marketing today.

Too many people rely on templates.

They take the shortcut — copy-paste, send and hope for the best.

And with AI churning out endless variations of the same message, the problem keeps getting worse.

The tools are smarter, but the approach?

Not so much.

You see, AI can't replace the human ability to understand timing, relevance and — most importantly — context.

So before hitting send on that perfectly crafted message your AI software wrote, ask yourself:

Does this show I took time to understand the person I'm reaching out to?

Because if not, you're just adding more AI pollution to a playing field flooded with thoughtless automation.

Talk soon,

Tom Trush
Direct-Response Copywriter and Marketing Strategist

www.tomtrush.com

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.