,

This morning, I wrote a rant on LinkedIn.

The post is worth reading (and seeing the fun photo) as you evaluate your marketing activities for 2025.

Because let's be honest…

Too many marketing strategies are on autopilot now — often chasing metrics that don’t make a difference.

The post is a call to rethink how you approach marketing.

2025 doesn’t need more noise.

It needs quality.

Take a few minutes to read the post and let me know…

Do you think shortcuts will keep running the show?

(I also included today’s post at the bottom of this email, in case you’re not on LinkedIn.)

Talk soon,

Tom Trush
Direct-Response Copywriter and Marketing Strategist
www.tomtrush.com

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.
 
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.

—---- LinkedIn Post —----

Do marketers really care about quality?

Maybe I’m turning into one of those "back in my day" people...

But it feels like we're trading thoughtful marketing for mindless automation.

And, unfortunately, this is happening at an alarming rate.

It's like the craft of marketing has been swapped for an assembly line.

We’re no longer building relationships or solving problems — just checking boxes...

Post this (written by AI).
 

Automate that.
 

Drive to a funnel.

And for what? To please the algorithm gods?

Somewhere along the way, we started confusing activity with impact.

Quantity became the goal.

Quality was left behind like an AOL email address.

Now, let me be clear…

Automation and scaling marketing activities are beautiful things.

Yet they’re also rewards for first finding what works.

They’re not starting points for strategies.

Automation is a tool, just like a hammer.

If all you do is swing that tool around without any direction, you’ll never build anything.

You’ll just make noise.

Marketing isn’t about pleasing algorithms.

Or chasing shortcuts to reach metrics that don’t actually matter.

Marketing is about solving problems and earning trust.

Showing people that you actually understand them.

But that involves work.

A focus on quality.

And quality doesn’t scale as easily as the latest “done-for-you” software.

So, yeah, maybe I’m just an old curmudgeon yelling at you to get off my lawn.

But I’ll take meaningful, small-scale marketing over mass automation any day.

Am I wrong?

Are we putting effort toward what matters … or just chasing convenience?