,

Here's how most companies hire for marketing:

1. "We need marketing help!"
2. Post a job for a marketing manager, director or assistant.
3. Hire the person with the strongest resume or interview skills (often at the lowest price).

And then they wonder why the numbers don't move.

Here's the problem:

They hire for the role, not the result.

You see, when a CEO or founder says they need marketing, what they're really saying is…

"We need to get more leads or close more sales."

These are metrics (i.e., numbers that must improve).

But instead of starting with metrics, they begin with titles.

They think a marketing manager, director or assistant will magically figure it out.

Yet they almost never do.

To make matters worse, many CEOs I've worked with hire overseas marketing talent to save money.

Which is wonderful because there are tons of skilled, cost-effective people outside the U.S.

But saving money by hiring overseas doesn't solve the problem.

So what should you do instead?

1. Identify the metric you need to improve.
2. Find someone with a track record of moving that exact metric.
3. Let them focus on that one thing.

Forget titles or one-size-fits-all marketers.

Figure out the number you need to move…

Then find the person who can move it.

Recently, my buddy Zach Burkes and I interviewed James Zolman, founder of Specialist.PH, to dig deeper into how to properly hire overseas talent.

James has spent years helping companies find and place professionals outside the U.S. for marketing roles.

Check out his tips here on my recent LinkedIn post. 

Talk soon,

Tom Trush
Direct-Response Copywriter and Marketing Strategist

www.tomtrush.com

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.