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Save this quick checklist to help to spot (and fix) AI-generated content.

Because, yes, writing with tools such as ChatGPT is efficient.

But it's often as transparent as Scotch tape.

If you want your content to feel authentic, here's how to spot the telltale signs of AI-generated material:

1. The "It's Not Just X, It's Y" Formula

Example: "This isn't just a productivity tool—it's a game-changer." (Notice the placement of the em dash, which we'll get to in a moment.)

AI loves this structure because it's catchy and feels profound.

But when you see this same rhythm repeated often, you know something is off.

2. The Rule of Three Overload

Example: "To succeed, you need focus, determination, and resilience."

Lists of three? Powerful.

Lists of three in every other sentence? Robotic.

3. Starting with the Corporate Cliché

Example: "In today's competitive business landscape…"

AI loves to start posts like the opening line of a generic TED Talk.

It’s designed to sound polished but ends up feeling impersonal.

4. The Dash Without Breathing Room

Example: "Results speak—if you're willing to listen."

Human writers usually add spaces around em dashes.

AI often skips the spaces (and overuses em dashes).

5. Abuse of Buzzwords

Phrases such as "synergize," "disrupt," or "transform" crop up like weeds.

AI-trained models are big on buzzwords but light on substance.

6. Repetitive Sentence Lengths

AI-written content often has uniform sentence structures.

Natural writing mixes long, conversational thoughts with quick bursts.

7. Over-Explaining Simple Ideas

Example: "Networking is about building relationships. These relationships can lead to opportunities. Opportunities lead to success."

Thought-provoking stuff, right?

AI assumes we need even the obvious steps spelled out.

8. Too Many Big Statements with Few Details

Example: "This transformed my business."

Okay, how?

AI can't deliver the personal details that make content feel real.

9. Complicated Words When Simple Ones Will Do

Example: "Utilize" instead of "use" or "facilitate" instead of "help."

AI leans on complex vocabulary to sound credible.

But it feels unnatural, especially when humans speak in simple terms.

Now, here's the deal:

Spotting AI material is important because you never want your audience questioning your authenticity.

Yes, AI is a valuable tool.

Use it to avoid writer's block or organize your ideas.

Don't let it rob you of your voice.

Talk soon,

Tom Trush
Direct-Response Copywriter and Marketing Strategist

www.tomtrush.com

P.S. Whenever you’re ready, here are a couple ways I can help you:

1. Work one-on-one with you.

If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and where you’re struggling most. I'll follow up with additional details.

2. Join my Marketing Multiplier case study group.

During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked sales opportunities within your existing outreach.